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Future Cell: Private Labels

Future Cell specializes in producing, importing, marketing, distribution and service for mobile accessories in Israel and on global market. In 2016 Rocklin team was asked to carry out a complex task — complete redesign of the four company’s private labels. These brands are aimed to cover customer’s needs in various segments, namely:

Vimax — a “basic” low-cost brand.
Sol! — a brand that addreses a younger audience.
Value — a medium-cost private label.
Mylo — Future Cell’s premium brand.

Client: Future Cell.
4 visual concepts — new from scratch, packaging design.

Vimax: a Small Thing That Gives Maximum Effect

Sol! — Sunny, Young, Energetic

Value — a Brand for Those Who Value Their Lifestyle

Mylo — Premium Mobile Accessories