Making choices out of one’s own convictions — it sounds pretty simple, right? In a series of short episodes, some Mazda owners give us a couple of ideas on how does it fell — living on one’s own in the face of conformity.

Client: Mazda Russia.
Mazda Team: Vitaly Nazarenko, Catherine Moynova.
Strategy, creative and art direction by Rocklin: Alexander Agatov, Oleg Babich.
Screenplay: Ira Zvereva.
Director: Sergey Osipyan.
Project manager: Kamilla Yunusova.
Producer: Natalia Masukova.
Production: Stink.

Mazda6

Mazda CX-5

Mazda CX-9

Mazda3