Flavored milk straws are one of the greatest ways to add taste to a glass of milk. This gluten-free product revolutionizes the whole experience of drinking milk: flavored straws are fun, and the kids love them.
Client: New Foods.
Scope of work: character design, packaging design.
A bright and optimistic brand character became the main theme in the packaging design. An extremely cute elephant-like creature sips milk through its trunk — just like we do with the help of a straw. The creature is designed in accordance with the 5 flavors of the straws: chocolate, bubble gum, strawberry, choco-banana, and vanilla chocolate cake.