Syrceedy is an undisputed leader among cheese snacks on Russian market. Back in 2011 we received an honor to work on a complete rebranding of Syrceedy, which included packaging and POS design. As result, the design solution that had been developed stayed relevant and produced essential visual impact for seven years — which is a record for such a dynamic category as snacks.
In 2018 New Foods, a brand`s owner, decided that it was time to change packaging design — in order to fit it to the expectations and taste of a younger audience. We are glad that it was Rocklin team again who had been chosen for rethinking and redesign of this powerful brand.
Client: New Foods.
Scope of work: brand identity, design of packaging, POSM and print.