Italiano Vero is a new cheese brand — and also a new business for SKIT company, well-known as one of the major players in mayonnaise market.
Bastoncini, Scamorza, Giornata… — all those are authentic, real Italian kinds of cheese. So, this Real Italian brand essence is depicted with the help of a mascot, a special personage. He is definitely a real Italian “papà”, a great cheese-maker and cheese-lover, and also an implementation of warm Italian home vibe.
Client: SKIT.
Creative concept, naming, packaging design.
In 2016 Italiano Vero was recognized as Product of the Year on World Food competition.