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Growing Brands

in this Brave New World

Who We Are

Rocklin is an innovative branding, communication, and digital company.

The company was founded in 2011 and has legal entities in Israel and Germany. Rocklin is managed by a team with over 15 years of experience in branding and advertising and operates internationally in various markets. We are proud to carry out projects in Israel, the EU, China, Ukraine, Armenia, and more.

We have had the privilege to work with global brands, like Mazda, Unilever, Danone, Pfizer, and with the most advanced tech companies and startups, like Oracle, Flytrex, Branovate, Mercuryo, and many others.

Rocklin specializes in smart and elegant solutions for strategy, creativity, and design, that help our clients reach their ambitions.

Our Specialization

  • Research
  • Strategy and positioning
  • Creative concept development
  • Art direction
  • Identity and design
  • Brand communication and brand experience
  • Design thinking
  • Branding for innovation companies and startups
  • Integrated communication strategies
  • Brand management and brand portfolio management
  • BTL, digital and print
  • Staff professional development

The Manifesto

1

In today’s world, the humanity seems to be unable to take control over the speed of transformations in we all are witnessing. Habits, lifestyles, interaction with technologies, social norms, people’s reactions to all that’s happening are being reconsidered on a daily basis. People are rapidly getting rid of old ways of behaving, they rapidly develop new skills and abandon the old, useless ones under the influence of the steady flow of innovations.

2

While brands relentlessly compete to make consumers adopt these innovations, we as branding consultants see our role to help both of them live in this new reality while staying true to human principles. In fact, tons of innovations are passing unnoticed by us either because we see them as pointless or they simply aren’t able to pass ‘under the radar’ of our consumer cynicism. Staying human is an uneasy job for a number of innovators that feel so passionate about their concepts that they just forget about end consumers with their own worries and aspirations. Or, some corporate decision makers are so captivated with the bottom line that their customers end up with bitterness and regret after letting these so-called innovations in their life.

3

We assist brands in finding the right place for their innovations in people’s life. We support them with a right explanation of what every particular innovative idea stands for, how it can change life for the better. We shape up the look and the voice of these innovations, the way how they need to be presented to be embraced by consumers with eagerness and pure, joy.

Awards

  • Brand of the Year/Effie Awards
  • Golden Drumstick Award of Golden Drum ad festival
  • 7+ Award of Leo Burnett’s Global Product Committee
  • Moscow International Advertising Festival
  • Finalist of London Int’l Advertising Festival
  • Montreaux International Advertising Festival
  • Finalist of Clio Awards
  • EPICA Awards
  • Silver Mercury
  • Idea, Advertising Festival
  • Identity — Best of the Best

Rock_Illustration2

 
 
 
Rocklin is about shaping the keystone of your brand. A tool that helps you to turn something amorphic into something precious.

The Founders

  • Alexander Agatov

    Co-founder, Head of Strategy

    Senior executive, consultant and team leader with more than 20 years of experience in brand building, strategic planning, research, client service and creative development at international marketing communications agencies. Builder and leader of project groups of highly experienced, well-reputable and responsible professionals that are eager to compete with traditional advertising and branding agencies on price, quality of strategic, creative and production deliverables, flexibility and schedules. For a number of years Alexander has been working as a leader of strategic planning at BBDO — one of the largest communication agencies in Europe. Since 2010 Alexander is an independent marketing consultant, he took part in a variety of branding and advertising projects for leading marketers in the region. Alexander holds a Masters degree in economics and he got his advanced training course in management at the Swedish Institute in Stockholm.

  • Oleg Babich

    Co-founder, Creative & Art Director

    Multi-disciplinary designer, art director and creative leader. In 2000 Oleg established his first design studio, which has been successfully operating for more than 8 years. After receiving this great experience in strategic design, creative management, business development and client service, Oleg has been working as a chief designer and art director in several internationally known branding companies and design agencies: Sadowsky Berlin, Firma, and OPEN. Since 2011 Oleg Babich works as an independent specialist; he manages creative and visual part in branding and communication projects all around the world, including place branding, visual concepts for global events, and numerous identity and packaging designs. Oleg Babich is proud to be a hereditary designer. His family roots come from early Eastern-European window-decoration artists. Oleg`s father and great-grandfather are architects, and Oleg himself holds a Masters degree in architecture.

Some of Our Partners, Clients and Friends

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