Mercuryo

Mercuryo is a fintech platform that provides global businesses from both the fiat and crypto worlds with a wide range of financial services, all accessible through a single API integration.

With the ambition of becoming one of the world’s leading business payment systems, Mercuryo needed a new brand platform and a comprehensive set of tools to communicate effectively with multiple audiences. These include banks and fintech companies, businesses of all sizes, and tech providers who develop and operate crypto-based applications targeting both B2B and B2C segments. Together with the Mercuryo team, we embarked on an in-depth journey to completely rethink the brand’s perception.

It’s no exaggeration to say that the project became a textbook example of strategic brand building. The scope of work included:

  • In-depth research of the modern financial, fintech, and crypto markets

  • A series of interviews with key stakeholders

  • A custom-designed brand positioning workshop conducted with Mercuryo’s management team

  • Full development of a new brand platform

  • Presentation of the new brand platform to Mercuryo teams across several countries

  • Development of a communication matrix and a set of company slogans

  • Brand identity analysis

  • Creation of a visual and creative concept to update the brand identity — ensuring it accurately reflects the new positioning