![](https://rocklin.co/wp-content/uploads/2016/09/Logo-head.jpg)
Future Cell specializes in producing, importing, marketing, distribution and service for mobile accessories in Israel and on global market. In 2016 Rocklin team was asked to carry out a complex task — complete redesign of the four company’s private labels. These brands are aimed to cover customer’s needs in various segments, namely:
Vimax — a “basic” low-cost brand.
Sol! — a brand that addreses a younger audience.
Value — a medium-cost private label.
Mylo — Future Cell’s premium brand.
Client: Future Cell.
4 visual concepts — new from scratch, packaging design.
Vimax: a Small Thing That Gives Maximum Effect
![](https://rocklin.co/wp-content/uploads/2016/09/Vimax.jpg)
Sol! — Sunny, Young, Energetic
![](https://rocklin.co/wp-content/uploads/2016/09/Sol.jpg)
Value — a Brand for Those Who Value Their Lifestyle
![](https://rocklin.co/wp-content/uploads/2016/09/Value.jpg)
Mylo — Premium Mobile Accessories
![](https://rocklin.co/wp-content/uploads/2016/09/Mylo.jpg)