Future Cell: Private Labels

Future Cell specializes in the production, import, marketing, distribution, and servicing of mobile accessories in Israel and internationally. The Rocklin team was tasked with a comprehensive challenge — the complete redesign of the company’s four private labels. Each brand targets a different customer segment:

  • Vimax – a basic, budget-friendly brand

  • Sol! – a vibrant brand aimed at a younger audience

  • Value – a mid-range private label offering balanced quality and price

  • Mylo – Future Cell’s premium brand, focused on high-end products

Client: Future Cell.
4 visual concepts — new from scratch, packaging design.

Vimax: a Small Thing That Gives Maximum Effect

Sol! — Sunny, Young, Energetic

Value — a Brand for Those Who Value Their Lifestyle

Mylo — Premium Mobile Accessories