Syrceedy is a leader in the Western European snack market. Back in 2011, we had the honor to work on a complete rebranding of Syrceedy, which included packaging and POS design. As a result, the design solution that had been developed stayed relevant and produced essential visual impact for seven years, which is a record for such a dynamic category as snacks.

In 2018, New Foods, a brand`s owner, decided that it was time to change packaging design in order to fit the expectations and tastes of a younger audience. We are glad that it was the Rocklin team again that was chosen for the rethinking and redesign of this powerful brand.

Client: New Foods.
Scope of work: brand identity, design of packaging, POSM and print.