Dead Sea Valley

Brand identity for Dead Sea Valley — an ambitious government program to promote and develop the entire region of the Dead Sea in Israel.

The project was led by Respect Branding and included the strategic and creative brand platform development. Positioning the region as a unique world-class resort was the core idea. Multiple partners were involved in the branding process, among them several government agencies and the Ministry of Tourism departments, local authorities, tourism companies, and many others. See the case study on the website of Respect.

Our job covered visual brand identity and concept design.

Client: Dead Sea Valley / Respect
Scope of work: visual identity and design