Thercon is an inventor and manufacturer of loop heat pipes (LHP) — a revolutionary cooling technology for electronic equipment. The company is an undisputed scientific leader, and the LHP-based products are implemented across the whole range of industries: aerospace and defense, electronics, manufacturing, public utility and more.

In 2017 we helped Thercon reach their new ambition — to become a truly recognizable brand on the global hi-tech market. We developed full brand positioning, that now defines Thercon as a pioneer of LHP-based thermal control technology, that enables you design and manufacture new types of electronic equipment with the new, effective cooling solutions put behind the design.

Our team also designed a new and fresh brand identity, where the idea of complete thermal control plays the main part.

Client: Thercon LHP.

Scope of work: brand strategy, positioning, brand identity, consulting.

Logo and Brand Identity