Herbalife Nutrition

Packaging design for Herbalife’s flagship product — Formula 1

Formula 1 is a shake designed to satisfy hunger and support weight management. Herbalife Nutrition offers products that promote a healthy, active lifestyle. However, the previous “classic” Formula 1 packaging design failed to emotionally communicate this positioning — a crucial aspect in such a competitive market.

Project objectives:

  • Develop solutions to significantly enhance food appeal and build a stronger emotional connection through packaging design

  • Establish a clearer hierarchy of visual elements to effectively convey brand messaging and product information

  • Create a system of icons to provide a more intuitive method of visual communication

  • Increase brand visibility while maintaining Herbalife Nutrition’s core identity

Client: Herbalife Israel
Photography: Dan Peretz
Styling: Amit Farber

Before and After

New Packaging Covers