![](https://rocklin.co/wp-content/uploads/2014/11/2-01.jpg)
Delicate Material is an ecological startup producing handmade soap, cosmetics and accessories which are distributed all over the world. The company is also a successful evangelist of nature-friendly lifestyle and conducts classes on various topics at the junction of ecology, creativity and small business.
Delicate Material is nature itself. Natural ingredients and handwork — everything in harmony. Therefore, the primary metaphor of the brand is in the elements of nature: Air, Water, Earth, Fire, and Ether — a delicate material which fills the world . These five elements communicate with us through invisible, ephemeral channels — through our sensations.
Client: Delicate Material.
Creative concept, logo, brand identity, illustration, packaging guidelines.
Photo by Masha & Alika Razner.
The Mood of Delicate Material (shots from the original workshop and its surroundings)
![](https://rocklin.co/wp-content/uploads/2014/11/Moodboard.jpg)
The Concept of Five Elements
![](https://rocklin.co/wp-content/uploads/2014/11/Concept2.jpg)
The logo symbolizes harmony of the five elements, the endless cycle of nature. It contains everything: aroma, color, light, mood, temper, tenderness, touch, sacrament, feeling, cleanness and bliss…
Visual Language
![](https://rocklin.co/wp-content/uploads/2014/11/Delicate_-Material-02-02.jpg)
![](https://rocklin.co/wp-content/uploads/2014/11/Delicate_-Material-141.jpg)
![](https://rocklin.co/wp-content/uploads/2014/11/Delicate_-Material-03.jpg)
![](https://rocklin.co/wp-content/uploads/2014/11/Delicate_-Material-05.jpg)
![](https://rocklin.co/wp-content/uploads/2014/11/Delicate_-Material-06.jpg)
![](https://rocklin.co/wp-content/uploads/2014/11/spred.jpg)
![](https://rocklin.co/wp-content/uploads/2015/10/catalog1.jpg)
![](https://rocklin.co/wp-content/uploads/2014/11/Delicate_-Material-12.jpg)
Implementation on Products and Packaging
![](https://rocklin.co/wp-content/uploads/2015/10/Implemento.jpg)