KONNEKTU brings together mobile technology, data processing and extensive marketing experience to open up new connections and patterns in customer behavior for client’s brand. This new knowledge is turned into effective integrated communication campaigns which work in the form of a dialogue with quite specific people, not abstract consumers. KONNEKTU helps build a strong link between brand and consumer, between communication and purchase.
The new brand name conveys the most important message, the ideology of company`s work: KONNEKTU — Connect to You. This is to emphasize the significance of personification and human touch in the perception of purely digital and a technology-driven business. The combination of “technological” visual elements with a live, vibrating, as if performed by hand graphics is the main technique in corporate identity of KONNEKTU.
Scope of work: brand strategy, positioning, naming, brand identity, consulting.