Hohobi

Hohobi is a new premium food brand — and something more. Its vision is to embody the spirit of Georgia and share the essence of the country with the world, as global interest in Georgia has grown in recent years.

A deep respect for food and a celebratory approach to the table are among Georgia’s oldest and most cherished traditions. Central to the brand’s creative concept is the pheasant — hohobi in Georgian — a creature rooted in ancient Georgian mythology and deeply connected to the country’s culinary heritage.

Rooted in tradition yet thoroughly modern. Committed to the highest product quality. A global citizen, proud of its Georgian heritage — these are the values of Hohobi.

SUPREME QUALITY, GEORGIAN SOUL — more than just a motto, it’s an integral part of the Hohobi identity. Paired with a set of authentic Georgian symbols, it conveys the true “genetic code” of Georgia.

Client: Hohobi
Scope: Brand manifesto and concept, identity, brand book

The Hohobi Concept

• Georgian script
• Pheasant
• The Motto
• Elements related to the Georgian mythology and spirit.

Brand Identity

Brand Book