Thercon

Thercon is a pioneer in the invention and manufacturing of loop heat pipes (LHP) — a revolutionary cooling technology for electronic equipment. As an undisputed scientific leader, Thercon’s LHP-based solutions are implemented across a wide range of industries, including aerospace and defense, electronics, manufacturing, public utilities, and more.

In 2017, we helped Thercon realize a bold new ambition: to become a globally recognized brand in the high-tech market. We developed a comprehensive brand positioning strategy that now defines Thercon as a trailblazer in LHP-based thermal control — empowering companies to design and build new types of electronic equipment with advanced, efficient cooling solutions seamlessly integrated into their design process.

Our team also created a bold and contemporary brand identity, with the core idea of complete thermal control at its heart — visually and conceptually reinforcing Thercon’s leadership in LHP technology.

Client: Thercon LHP
Scope of work: Brand strategy, positioning, brand identity, consulting

Logo and Brand Identity

Website